Let's talk about your blurb
A well-written blurb will help build trust and book a call with your prospect.
I’m constantly networking with other consultants. I like learning from experts about their domains, talking shop, and finding opportunities to collaborate. I’m a people person.
After brand new “nice to meet you” convos, there are a few things that help me keep other consultants top-of-mind:
A good conversation (I learned something & felt good vibes while we chatted), and
They followed up with a solid blurb
#1 is certainly more important than #2, but here’s what happens when I don’t have a solid blurb:
Let's assume you and I chat, I walk away smiling, and immediately get mauled by my children or my next meeting. While I hope we speak again, I’m on to the next thing.
And then, exactly 9 days later, my client mentions that he is interested in a CX expert with experience in health-tech (in this story, that’s you). Because I like connecting clients with other consultants, I tend to remember my conversations. I tell them, “I may know somebody like that.”
Then I search for your LinkedIn profile. I think, “Ah, got it. Let me share their profile, along with a few bullets on why they may be interesting to my client.” It goes on my long to-do list, and after my son stops screaming L-L-L-LAVA CH-CH-CH-CHICKEN in my ear, I’ll go ahead and craft a thoughtful intro to make the connection.
Ugh... this is a lot of time and effort for me, and all this friction costs you opportunities.
So what exactly makes a great blurb?
In writing a great blurb, you have a few goals:
Establish relevant credibility: highlight your industry, sector, or stage-relevant functional experience.
Be concise: make your most important points by sentence 2 or 3.
Stay human: no weird buzzword combos or generic consultant phrases written by AI.
As consultants, we talk about “positioning” – essentially establishing that you have hard-to-acquire expertise in an area of extreme relevance for your prospective clients.
Go too broad and you’re a forgettable “generic consultant”. Go too narrow without relevance, and you’re a friendly face that gets filed away as another LinkedIn connection.
Want an example of a decent blurb? Here’s mine:
Amanda is a strategy & ops exec with a track record of standing up and scaling fintech businesses globally. While at PayPal, Amanda led incubation, operationalization and turnaround efforts for emerging units and corporate functions. After PayPal, Amanda joined Dapper Labs to lead business operations, strategy and corporate development. Amanda now runs Garden Labs, an advisory practice focused on refining strategy and operations for emerging tech & high-growth startups.
I have 14+ versions of this blurb. This one’s a bit jargon-heavy, but it works. I did manage to synthesize over a decade of work that creates extreme relevance for fintech COO advisory projects.
I called out specific companies (PayPal, Dapper Labs), concrete outcomes (scaled business units), clear focus (emerging tech & high-growth). I removed past fluff about “synergies” or “leveraging best practices.”
I adapt this blurb for different contexts: consulting projects, crypto advisory, board conversations—always positioning my expertise for credible relevance.
Join me: Upcoming Free Lightning Lesson on August 6
Speaking of positioning…
I’m hosting a Maven Lightning Lesson on August 6th, 2025 (9:30 AM Pacific) called “Position Your Expertise for Consulting in the AI Era” where we’ll dig into:
Mapping your expertise to find your actual consulting sweet spot (not the one you think sounds impressive)
Crafting positioning that highlights what AI can’t do—your judgment, taste, and ability to read the room
Getting clarity on whether this path actually fits your life (spoiler: it’s not for everyone)
Because here’s the thing: You’re craving freedom and impact. Many of us are. But in a world where AI can write strategy docs, your positioning better be sharper than “I help companies transform.”
Looking forward to hearing from you. I’m really excited to support you on your journey!
<3
Amanda